Opel is planning a huge product onslaught for 2017, the German carmaker having announced that seven new models would be introduced internationally next year, although technically three of them belong to the same family.
But there’s even more – by the end of the decade no less than 29 new models are set to arrive. 2017 might very well be the most important year in the modern history of Opel, with a total of seven new model introductions – with the so-called “7 in 17” product offensive being of course part of the larger strategy. One that will see the brand go out on the market with a completely new range by the end of the decade.
“With these seven new models for 2017 Opel will become a completely different brand within the next 12 months,”
says Opel CEO Karl-Thomas Neumann.
The new Ford Fusion and VW Passat rival are in its final stages of development ahead of its reveal at the Geneva Motor Show in March next year. Opel describes it as a five-door sedan with a “coupé-like silhouette, sporty handling, and class-leading all-wheel drive.”
First for the show is the Opel Ampera-e, which is new but arguably just a rebadged version of the Chevrolet Volt for the European market. It has “sports car performance and the spaciousness of a five-door in the compact class,” but more importantly an all-electric range of more than 310 miles (500 kilometers), according to the New European Driving Cycle. After that, we have the crossover successor – Crossland X – of the Meriva MPV. There will also be “an especially sporty crossover model” from the compact class later on. Opel’s top of the line model – the Insignia – is also getting a completely new generation next year.Last, but not least will be the new generation Vivaro, set to deliver “a whole new level of passenger comfort and flexibility” starting next year.