The battle between Samsung and Apple is one of the most fierce in the world of mobile technology. With selected right moment and its last phablet however the South Korean giant may have found the right formula with which to steal users from the manufacturer of the iPhone, says CNBC.
Last week, Samsung has introduced Galaxy Note 7 – a phablet with a 5.7-inch screen and a stylus S Pen. This is the last premium high-end device company that combines some top features – iris scanner to unlock the phone curved on both side edges screen and remarkable technology of the cameras presented at Galaxy S7 and S7 Edge earlier this year.
Analysts praised the device as an example of how a company can remain a leader in innovation. Note 7 will “act as a premium showcase which will improve Samsung margins, define how Samsung’s strategy differs from Apple and Huawei,” said analysts at IHS.
This time, Samsung has chosen to present the model in the summer on its own event instead of a major consumer electronics show in Europe as usual. The timing is crucial as it comes just a month before the expected presentation of the new iPhone 7 from Apple.
Apple has recently struggled with declining sales of the iPhone. If the rumors are true, iPhone7 may note a shaky start and have nothing to distinguish itself. At the same time, there are many users in the US who bought iPhone 6 with an expiring two-year contract, which are now looking for something better. If Samsung endeavors with its marketing, Note 7 can steal some users of Apple, looking for a remarkable device.